Target market. Have you identified the type of people who will likely buy your product or use your service? What will you do to be able to understand their behavior and know them better? How many units of your product do you think can you sell or service jobs can you complete in a month, in a year?
Advertisement. How are you going to reach your customers? How are you going to reach most of them at the least cost?
Price. How much are you going to charge? High side or low side? Will you be able to make profit?
Competitors. Who are your competitors? What is important here is not the competition but your target market in relation to your competitors. It will help you understand your target market further by looking and analyzing as to why the target market buys or might buy from the competitor.
Positioning. Will you compete with existing business head-on or not? What’s your unique selling proposition?
Location. Where will you set-up your business? Knowing your market, who they are, where they are, how to reach them, your price, the competition, and type of operation suitable for your business is not the be-all and end-all of market research. Use the data to get a good estimate of the number of potential buyers or users and, consequently your potential sales figures.